Introducing YouTube Ad Targeting
Demographics
Target users according to their age, gender, parental status, or household income.
Interests
Target users already interested in certain topics, users that are more tailored to your brand, users that like products and services similar to yours, and life events.
Video Remarketing
Target users that interacted with your videos in the past.
Placements
Target channels, videos, apps, websites, and placements within those websites.
Topics
Target specific topics on YouTube and the Display Network.
Keywords
Target specific keywords related to a YouTube video, YouTube channel, or website.
Your YouTube Advertising Options
TrueView In-Stream Video Ads
Appears on YouTube watch pages and on videos on partner sites and apps in the display Network. Plays before, during, and after videos.
TrueView Video Discovery Ads
Appearing as a thumbnail image, they appear on search results, alongside YouTube videos, and on the YouTube mobile homepage. Great for product and brand consideration.
Bumper Ads
An unskippable ad, Bumper ads are less than 6 seconds long and plays before, during, and after a video. They appear on YouTube videos, videos on partner sites, and apps on the Display Network. Great for brand awareness and reach.
Is YouTube Right for You?
1. Do You Want Low Advertising Costs?
2. Do You Want to Generate Sales?
3. Do You Want People to Pay Attention to Your Ads?
4. Do You Mostly Have Video Ad Formats?
If you answered yes to any of these, then YouTube is right for you.
For more information on YouTube Advertising Services please send email to [email protected]
