Introducing Google Ad Targeting
Keyword Targeting
Target users according to their Google search keyword
Location Targeting
Target users anywhere, according to countries, cities, states, even zip codes
Language Targeting
Include or exclude select languages from search queries.
Device Targeting
Target by device: laptops, smartphones, or tablets.
Contextual Targeting
Target users appearing in sites related to a topic of your choice.
Topic Targeting
Target users searching a particular topic.
Placement Targeting
Target users in third-party websites and apps.
Audience Targeting
Target users who visited your site, users part of affinity audiences, and users with select interests.
Your Google Advertising Options
Search Ads
Ads appear on Google search results.
Display Ads
Text and banner ads appear across Gmail and third-party websites and apps.
Video Ads
Ads appear on YouTube
App Ads
Ads appear across the Google network.
Is Google Ads Right for You?
Answer these questions to see if Google Ads is a good fit for you.
Do you want to attract more customers?
Google Ads will allow you to bring new web visitors, grow online sales, generate customer calls, and increase brand awareness.
Do you want to advertise locally or globally?
You can target your ads to anyone, anywhere, in certain countries, regions, cities, or distances from your business or shop.
Do you want to reach the right audience likely to convert?
With Google AdWord’s targeting options, you can advertise your business to people searching for the products or services you offer.
Do you want to target only customers with high purchase intent?
Users searching on Google have high intent because they are already searching for products or services they are ready to buy.
If you answered yes to one these questions, then Google Ads is the perfect fit for you.
