Grow your engagement using Snapchat ads
If you want to create engaging experiences for the mobile generation, then you need to advertise on Snapchat. Brands and content creators use Snapchat ads to promote stories that engage and excite a highly mobile audience. With 166 million daily active users, over 50% of which are aged 25 and older, Snapchat provides one of the best ways to reach individuals age 13 to 34 on their mobile devices.
Here are three reasons why you need to advertise on Snapchat.
Digital advertising is growing
Businesses are spending more on digital advertising every year. In fact, total online spend is expected to increase from $151 billion in 2015 to $204 billion in 2018. Digital advertising is growing because consumers spend more time online via computers and mobile devices and digital advertising provides many targeting advantages unlike traditional advertising.
More than 50% of new American Snapchatters are aged 25 and over
Although most of Snapchat’s users are of the younger generation, more than 50% of its new daily users are aged 25 and over. Even if your audience doesn’t fall in that demographic, Snapchat is still becoming a vital part of global marketing strategies.
Shapchat users are active and engaged on mobile.
Snapchatters, 60% of which create over 3 billion snaps every day, view one billion geofilters and more than 10 billion videos each day. Plus, Snapchat has 166 million daily active users who visit the app 18 times each day and share 8,796 photos every second. It would take you ten years to view all the photos shared on Snapchat in the last hour. But Snapchat users aren’t just taking Snaps. They’re consuming branded content—a lot of it.
Snapchat Advertising Options
There are several Snapchat advertising options available to brands when they work with an advertising agency.
App Installs
Snapchat’s app-install ads help you generate more app installs. While your ad plays, the CTA “Install Now” appears on the bottom of the screen. Users swipe up to download your app from the app store without leaving Snapchat.
You can purchase app install ads from Ad Manager, Ads API partners, the ad auction, and directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM, GBB for installs billed on CMP, and GBB for impressions billoned on CPM
Sponsored Lenses
Sponsored lenses are filters that alter someone’s facial features. With sponsored lenses, users can take pictures with dog ears perched on their heads, full make-up on their faces, and funky accessories on their bodies. Users can even use filters to make themselves appear like certain public figures.
You can purchase sponsored lenses directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
Article
If you want to promote your articles, use the Article ad format. Like all Snapchat ad formats, the article format, which fills your phone screen, opens vertically.
You can purchase articles from Ads API partners, the ad auction, and directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
Web Views
The web-view Snapchat ad allows you to attach your website to the ad. When your ad appears, users can swipe up on the CTA to visit your website from which they can make purchases without leaving the app.
You can purchase web attachemtn ads from Ad Manager, Ads API partners, the ad auction, and directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
Video Views
Long-form video ads promote movie and tv show trailers, behind-the-scenes footage, and how-to videos, among any others. Your ad, which will play a short 10-second preview of your long-form video, contains a “Watch” CTA on the bottom of the screen, which, when swiped up, will play the entire video.
You can purchase video ads from Ad Manager, Ads API partners, the ad auction, and directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
Sponsored Stories
Sponsored stories are UGC (user generated content) which brands curate and post to the Discover feed. For example, Samsung had a sponsored story at the AMAs, in which users’ photos were intermixed with Snaps marked with “Powered by Samsung Galaxy.”
You can purchase sponsored stories from Ad Manager, Ads API partners, the ad auction, and directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
Sponsored Geofilters
Geofilters are special overlays that communicate the “where and when” of a snap. Businesses and individuals can purchase geofilters for their events, brick-and-mortar stores, or other specific locations. Brand logos and trademarks are permitted and encouraged.
You can purchase sponsored lenses directly from Snapchat (Insertion Orders).
.Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
World Lenses
World Lenses allows you to create lenses that augment a Snapchatter’s environment. Augmentation includes levitating 2D or 3D objects and interactive content, among other items.
You can purchase sponsored lenses directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
Audience Lenses
Audience Lenses allows you to purchase regionally targeted lenses and a guaranteed number of lens impressions for a specific audience, including an audience that is targeted by demographics and lifestyle.
You can purchase sponsored lenses directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
Smart Geofilter
Smart Geofilter automatically adds location information to a nationwide or chain geofilter, including city, state, neighborhood, or zip code.
You can purchase sponsored lenses directly from Snapchat (Insertion Orders).
Goal based bidding types available: GBB for swipes billed on CPM and GBB for impressions billoned on CPM
