It’s a combination of multiple elements of technology, including virtual reality, augmented reality and video where users “live” within a digital universe.
Supporters of the metaverse envision its users working, playing and staying connected with friends through everything from concerts and conferences to virtual trips around to the world
When can we expect to see it?
Mark Zuckerberg, the CEO of the newly named Meta (formerly Facebook), estimates it could take five to 10 years before the key features of the metaverse become mainstream. But aspects of the metaverse currently exist. Ultra-fast broadband speeds, virtual reality headsets and persistent always-on online worlds are already up and running, even though they may not be accessible to all.
The Metaverse is a AR/VR world where you not only view ads but can also trial products and make purchase decisions.
- Virtual reality billboards
- Sponsored content in social spaces
- Product placement in VR games
- A new generation of influencers
- Immersive native ad experiences